Thursday 11 September 2014

TV Producer, Media Entrepreneur & EbonyLifeTV Boss MO Abudu Is 50 Today!

Mosunmola Abudu popularly known as Mo Abudu, the CEO of Ebony TV is 50 today! Dolapo Oni took to instagram to wish her boss a happy birthday.
With the caption: "
Happy 50th to my Boss @moabudu who is a "BAWSE"!!! Lol wishing you many more years of happiness and can't wait to party on Saturday #Mo@50"
 
PROFILE!
Abudu was born in the UK. At age 7, her family relocated to Lagos, Nigeria and she was sent to stay with her grandparents at their cocoa farm in Ondo State, to learn about African culture.

At age 11, she attended Fiwasaye Girls Grammar School. At 12, shortly after her father died, Abudu returned to the UK and attended Hammersmith County Secondary School before moving to the Ridgeway School in Kent where she lived with her guardian in Tunbridge Wells. From there, she went to West Kent College and MidKent College. She has a Masters Degree in HR Management from the University of Westminster, London.
Abudu is a member of the British Psychological Society, and is qualified in occupational and personality testing.


Abudu started off her career in the UK as a recruitment consultant in 1987, becoming a branch manager. She went on to work for the Starform Group, managing the Corporate Credit Management Exhibition from 1990 to 1992.
In 1993 she joined Arthur Andersen for Esso Exploration & Production Nigeria Limited (now ExxonMobil) to head their Human Resources and Training unit. She left in 2000 to establish a privately owned specialist human resources development company known as Vic Lawrence & Associates Limited (popularly known as VLA).
While running VLA, Abudu developed an executive training centre at the Protea Hotel, Oakwood Park, Lagos.
 Abudu is the Executive Producer & host of a TV talk show, Moments with Mo, which is the first syndicated daily talk show on African regional television.

By October 2009, over 200 episodes had been recorded and aired with numerous topics ranging from lifestyle, through health, culture, politics, entertainment, tradition, to music and inter-racial marriages. Guests have included celebrities, Presidents, Nobel Laureates, and the 67th US Secretary-of-State Hillary Rodham Clinton, Abudu says the show "highlights the life and accomplishments of a usually well known, but sometimes an undiscovered African individual who by his or her own tenacity and determination has accomplished something, overcome something or been a catalyst for something that makes her or him a role model to others."
Aired on M-Net with TV coverage in 48 African countries, the show now also airs on terrestrial and cable TV in other parts of the world.
Mo Abudu launched Ebony Life Television, "Africa’s first Global Black Multi-Broadcast Entertainment Network" on 1 July 2013. As obtained on the television website, Ebony Life TV is "a multi-platform broadcaster set to reach Africa’s most important target demographic, the custodians of the present and the future. We are set to produce and broadcast over 700 hours of non-stop, original programming with world-class production values. We are set to do this through a variety of engaging platforms that include TV, Mobile, Online, Apps and Live. We are positioned to be the home of the best of African content available." A subsidiary of Media and Entertainment City Africa (MEC Africa), Ebony Life TV is located in Tinapa Resort, Calabar, Cross River State Nigeria. Ebony Life TV has been founded with a mission to create "Original, Premium and Inspiring content with an African Soul that showcases the best of Africa for a Global Black audience."
The television station transmits courtesy a complete broadcast system from PlayBox Technology for a new DTH channel transmitting in HD to subscribers in sub-Saharan Africa. The installation includes ingest, storage, content management, channel branding and playout automation using PlayBox Technology AirBox and TitleBox servers.
According to Playbox Technology UK Sales Director, “the system was assembled in our test centre and configured to suit the requirements of EbonyLife before being delivered. Dual high-definition servers drive the channel output. The media asset management and traffic system power the operation before going to air. A PlayBox Technology MAM server allows operators to access their growing content library. The traffic system provides advanced scheduling with forward planning and reporting for the advertising sales team.”
The launch of the station, which was attended by dignitaries from all around the world, saw notable Nigerians awarded for their contribution to the entertainment industry. Steve Forbes was on stage to present deserving Nigerians the awards. In a report titled Nigerian Woman Launches Entertainment TV Network, Mosunmola Abudu was referred to as Africa's Oprah Winfrey. With a catchphrase that says "Everything you think you know about Africa is about to change forever,“ Ebony Life TV seeks “to start selling the good bits of Africa. Not every African woman has a pile of wood on her head and a baby strapped to her back!" Mo Abudu told the Associated Press during an interview session.
This exploit by Mo Abudu also caught attention of Forbes Media. According to The Guardian (Nigeria), “Forbes Media, a renowned establishment, which has become a symbol of distinction for recognising worthy business decision makers, investors and progressive individuals, who have impacted the world through their stimulation of business growth, has named Mo Abudu as the first woman on the African continent to own a pan-African TV channel.”
 Abudu lives in Lagos, Nigeria, and enjoys international travel to London, Paris, New York City, Cape Town, and Johannesburg. She has a son and a daughte
Credit: WIKIPEDIA

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