
Apple boss, Tim Cook has taken aim at Facebook once again by calling for greater regulation of tech companies who may be abusing user privacy with data collection.
In a wide-ranging interview, Cook told CNN that issues around privacy have 'gotten totally out of control' and that some form of regulation would be 'fair'.
The comments come as Apple unveiled a slew of new features for its Safari browser that are aimed at limiting Facebook, Google and other tech giants from tracking users across the web.
Silicon Valley tech giants have been facing heightened scrutiny as consumers, officials and others continue to question their data collection practices.